It’s not a great situation when the ads are less interesting than 34 minutes of blackout.
Regarding the entertainment value of the four major events that occurred during this year’s Super Bowl — the game itself; Beyonce “shitting” the house down, as Joe Theismann tweeted; the blackout; and the commercials — the ads came in at a far, far distant fourth place. Despite the fact that the majority of the more than 30 Super Bowl ads (which sold for around $4 million a pop) debuted online ahead of time, the Twitterverse seemed to engage with a flutter of hashtagged comments during every break in a way that suggested most, like myself, were seeing them for the first time. After all, what’s the point in spoiling the ads? … READ MORE